“Marketing is not sales. Good marketing creates an environment for a sale to occur. Using better list building tactics can target the client’s message to their prospects. This, combined with other direct mail tactics and media, can increase the client’s response rate.”
-Roger Buck, ESN
-Roger Buck, ESN
How We Help
Emerging Solutions Now, LLC provides marketing consultation to clients of any industry to help them understand how to analyze current marketing spend then implement and control an effective marketing program. In today’s tight economy tracking your Return on Investment (ROI) of your marketing dollars is critical. Small, mid-sized and large business alike should consider these questions.
- Do you understand the difference between marketing and sales?
- What is your total marketing dollar spent each year?
- What new sales revenue can be attributed to your past marketing efforts?
- What was the ROI on your last marketing project?
- Does your marketing target customers or prospects?
- What part of your marketing cost is directed to customer retention?
- What do you really know about your customers excluding address and contact information?
- What do you need to know about your customers to improve customer retention and penetration?
- How does your current marketing effort target your best prospects?
- If during your marketing you could target high potential prospects would this increase your success ratio?
- If during a client or prospects visit to your Web site you could capture valuable information about that client or prospect could you improve your ability to market to them?
These are only a few of the many questions that should be considered in building a successful marketing plan. We would appreciate the opportunity to have a conversation to help us better understand where you are today and where you want to go. We can then help you define a new marketing strategy to reach your revenue goals.
Understanding ROI
Definition :
A measure of budgeted monies spent to achieve an objective, versus the income generated through the activity. Budget monies includes all marketing means and methods such as design, printing, telephony, mailing, radio, yellow pages and magazine advertising as well as others.
A measure of budgeted monies spent to achieve an objective, versus the income generated through the activity. Budget monies includes all marketing means and methods such as design, printing, telephony, mailing, radio, yellow pages and magazine advertising as well as others.
The building blocks for success
List Acquisition
When your company needs to expand its clientele base, selecting a target list based on solid and selective criteria will improve your opportunity for increasing responses to your marketing campaign. Using our online List Counts program you can select by several criteria including logistics, sales and other elements you can use to define your target group.
ESN can also help you with custom list acquisition based on more unique qualifications. The greater the detail we can derive based on your needs the more targeted the list becomes which increases your potential for a success.
ESN can also help you with custom list acquisition based on more unique qualifications. The greater the detail we can derive based on your needs the more targeted the list becomes which increases your potential for a success.
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